Innovative OOH Experience for Easter
This year, Easter at São Paulo’s Estação da Luz of CPTM was marked by an unparalleled Out Of Home (OOH) experience, orchestrated by Hershey’s Brazil in partnership with Publicis Brazil. A gigantic vine, composed of over 700 Hershey’s chocolate bars, adorned more than 400 square meters of the venue, creating a festive and memorable atmosphere for commuters.
This project not only brought smiles to the public but also actively engaged them. The multisensory experience allowed visitors to immerse themselves in the Easter spirit, interact with the installation, and share their moments on social media.
The campaign was a tremendous success, generating significant engagement from the public and reinforcing Hershey’s presence as an innovative and creative brand. This initiative also showcases the potential of OOH to create immersive and memorable experiences that authentically and effectively connect brands with their consumers.
Date: 04/03/2024
By: Eletromidia S.A.
