In Partnership with Eletromidia, Itaú Unibanco and Africa Utilize Screens to Promote Madonna’s concert
Itaú Unibanco, in partnership with the agency Africa, conceived an innovative campaign that leveraged Eletromidia’s platform to enrich the journey of both Rio de Janeiro locals and those traveling to the city for Madonna’s highly anticipated concert.
The collaboration between Eletromidia, Itaú Unibanco, and Africa extended beyond the creation of a mere advertising campaign. These three entities worked together to transform Rio de Janeiro into an open-air stage, providing the audience with a unique and unforgettable experience. Undoubtedly, this initiative will leave a lasting mark on the history of Brazilian advertising.
The campaign serves as an inspiring example of how advertising can connect people, inspire creativity, and transform the urban experience. Through the collaboration of major brands and innovative companies, the magic of advertising becomes a reality, creating memorable moments that stay with people forever.
Date: 05/21/2025
By: Eletromidia S.A.
