For Investment in Eletromidia, H.I.G. Capital Receives Award at the LAVCA Deal Awards 2024
Eletromidia, a leading Out-of-Home (OOH) media company in Brazil, and H.I.G. Capital, a global private equity investment firm, have been honored with the Private Capital Deal of the Year award at the LAVCA Deal Awards 2024. This achievement celebrates the success of their partnership, which has driven notable strategic growth for Eletromidia and generated significant positive social impact.
Eletromidia has solidified its leadership in the Brazilian OOH market, expanding its network to over 64,000 panels and reaching more than 22 million people daily. The company’s success is largely attributed to its strategic growth trajectory, marked by eight successful M&A transactions since 2013.
The company also stands out for its innovation, exemplified by projects like the “Guarded Bus” initiative, which transforms bus shelters into safe havens equipped with cameras, microphones, and internet access to provide real-time assistance to vulnerable groups. Supported by nine sponsors, the “Guarded Bus” project has expanded to 100 bus shelters across three cities, positively impacting the lives of thousands of people.
Date: 05/22/2024
By: Eletromidia S.A.
