First Crossmedia Project Between Eletromidia and Globo
In a historic milestone for the advertising market, Eletromidia and Globo joined forces in an unprecedented crossmedia project for Mercado Livre on Big Brother Brasil 24. This innovative initiative brings the reality show to the streets for the first time through Eletromidia’s urban furniture, providing a unique experience to viewers and connecting the brand with the audience in an immersive and memorable way.
The campaign kicked off during the Mercado Livre’s “Almoço do Anjo” segment on Globo, where viewers could see the angel’s outfit chosen by the Brothers and Sisters and receive an exclusive discount coupon. The action now extends to bus shelters in São Paulo, displaying images of the angel’s look and reinforcing Mercado Livre’s presence as a fashion consumption channel.
This innovative initiative demonstrates the synergy between Eletromidia and Globo, two communication powerhouses coming together to create a unique experience for the audience. The campaign illustrates how the complementarity of different media can boost the reach and impact of a brand, integrating it into people’s daily lives and connecting it authentically and memorably.
Date: 04/05/2024
By: Eletromidia S.A.
