Eletromidia Partners with TIM in Globo Soap Opera Collaboration
Eletromidia, Brazil’s leading Out-of-Home (OOH) media company, has recently made a unique appearance on a surprising stage: a Globo soap opera! In an innovative partnership with TIM Brasil, the company transformed its digital panels into scenic elements of the storyline, bringing the music and culture of Tim Music Rio to audiences nationwide.
This unprecedented initiative showcases the OOH’s ability to transcend its traditional boundaries and become a powerful tool in unexpected contexts for the public. The combination of broadcast TV with outdoor media creates an unbeatable mix of screens and formats, enhancing the reach and impact of campaigns.
Eletromidia solidifies its position as a pioneer in innovation and creativity, reshaping the reach and impact of Out-of-Home advertising. Through strategic partnerships and cutting-edge technology, the company paves the way for a new era of communication where OOH becomes a powerful tool to connect brands and people in surprising and memorable ways.
Date: 05/23/2024
By: Eletromidia S.A.
