CEO of Eletromidia Speaks at Rio2C
The CEO of Eletromidia actively participated in RIO2C, the largest creativity gathering in Latin America, held from June 4th to 9th at Cidade das Artes in Rio de Janeiro. As the moderator of the roundtable “Creativity Everywhere – Balancing Business, Results, and Creative Edge in Advertising,” Alexandre Guerrero brought together renowned professionals to discuss the challenges and opportunities of integrating creativity, performance, and financial return in advertising campaigns.
The debate, attended by industry leaders, explored various perspectives on leveraging creativity to drive business and achieve tangible results. Speakers shared their experiences and insights, emphasizing the importance of collaboration across disciplines such as marketing, creative, and planning for the success of a creative campaign.
RIO2C 2024 was a resounding success, attracting over 50,000 participants and offering a rich and diverse program including lectures, workshops, success stories, and networking opportunities. Eletromidia’s participation underscores the company’s commitment to innovation and creativity, aiming always to deliver innovative and effective solutions to its clients.
Date: 06/04/2024
By: Eletromidia S.A.
