CEO of Eletromidia Participates in SXSW
At SXSW, Alexandre Guerrero, CEO of Eletromidia, had the opportunity to discuss the crucial role of public communication in driving significant social change. The panel titled “Communicating with Purpose: Discussing the Role of Public Communication in Impacting People’s Lives,” organized by Casa SP, an exclusive space of the Government of the State of São Paulo, brought together experts to explore how communication can address social challenges and build a more just and equitable future.
For Eletromidia, public communication goes beyond informing or disseminating information; it’s about connecting people, fostering dialogue, and inspiring transformative actions. The company believes that advertising and public relations can serve as powerful tools to raise awareness about relevant social issues, mobilize communities, and drive positive change.
The “Abrigo Amigo” project, a partnership between Eletromidia, the City Hall, and the State Government of São Paulo, is a clear example of the company’s commitment to purpose-driven communication.
The company’s participation at SXSW underscores its dedication to responsible and engaged communication. By sharing its experiences and insights with the global community, Eletromidia aims to inspire other companies and professionals to use communication as a tool for building a better world.
Date: 03/11/2024
By: Eletromidia S.A.
