Who We Are and Our History

Who we are

Today we are the largest OOH media company in Brazil, with more than 60,000 digital and static faces in the largest cities in Brazil. Our extensive operations include transport areas and airports, residential and commercial buildings, shopping malls, and urban furniture, impacting more than 22 million people every day.

We have always invented a better way and we use data and creativity to develop solutions that generate relevant results and connections between brands and people. Online, offline, all lines.

So, wherever we are, we offer a selection of content, services, and experiences that make it easy to surprise everyone on their journey, whenever, wherever.

Our history

The new Eletromidia is the result of the merger between two large companies in the OOH sector: Elemidia and Eletromidia.

The acquisition of Elemidia took place after an investment from Vesuvius LBO for Eletromidia to conclude the deal. Until then, Elemidia was a company owned by the private equity fund Victoria Capital Partners, and under their management, the company experienced a cycle of growth, with approximately 30% increase in net revenue year after year. On the other hand, Eletromidia, after receiving the investment from Vesuvius LBO in 2013, grew more than 700% by the end of 2019.

Eletromidia and Elemidia have the broadest combined network of OOH media assets in Brazil, in residential and commercial buildings, shopping centers, in transportation, airports, and urban furniture segments. They can therefore provide their customers – agencies and advertisers – with the option to run more creative, technological campaigns, with unique coverage. Elemidia offers programmatic options on its digital platform, using big data and geolocation which lead to impactful deliveries and customized action created with the agencies right from the planning stage. The companies propose to multiply this power of delivery with more technology and targeting, using Eletromidia’s potential and reach to go to the next level.