Our Purposes and Values

To do things differently. That is Eletromidia’s purpose. Because we believe that living in big cities is much more than just coming and going day after day.

Our mission is to shape the environments where we are, building communication values and opportunities for clients in the advertising trade, and to add convenience and information in the daily lives of the millions of people we impact, bringing news from Brazil and the world to the fore through strategic partnerships, updating consumers about brands, and creating memorable experiences for passersby.


  • We win over our customers and partners by addressing their challenges and delivering surprising results.
  • We do not compromise ethics and integrity. We have only one choice: to do what is right.
  • We know our potential and are always determined to keep growing.
  • We are not afraid to innovate: We challenge the status quo, seeking creative solutions to our challenges.
  • We are committed to continuous improvement. Our role is to empower people, creating quality, respectful and autonomous environments.
  • We believe in the power of our impact and are committed to using our tools to benefit society.